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What are the most important aspects of marketing my rental?

Remember the 3 Ps: price, presentation and property manager.

After location, Price is the top thing potential renters usually search for. Pricing your space correctly translates to shorter vacancies and the opportunity to make money from your investment faster. At Gain Management,our industrymemberships allow us to review recently leased comparables and see what they actually rented for in your market, which is the most accurate method of determining rental value.

Presentation is key in renting your property, too. At any given time you are competing with many other vacancies on the market. So, how do you compare? Having your unit well maintained, professionally cleaned and “move-in ready” are all important investments that quickly pay off with shorter vacancies and better tenants.
Your Property Manager is a crucial component in renting your unitby effectively representing you to potential tenants. Consider if they are professional and well presented. Also, do they show up on time for appointments? Do they answer their phones on evenings and weekends when prospective tenants may be looking? 9-5 doesn’t get it done! To find out, try calling as a tenant and see how you are treated.

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